A Footlong Get One Free — Buy

The concept of a massive discount on a footlong sandwich didn't start in a corporate boardroom. It began in with Stuart Frankel, a Florida franchisee who dropped his weekend footlong prices to $5 simply to drive traffic.

The "Buy a Footlong, Get One Free" (BOGO) deal is a spiritual successor to the legendary promotion that once reshaped the fast-food industry. While it offers massive value to customers, the mechanics of these deals have evolved significantly to favor digital adoption and loyalty programs. The Origin: A Gimmick That Went Viral buy a footlong get one free

: The free sub must be of equal or lesser value, and premium subs (like the 5 Meat Italian or Big Hot Pastrami) are typically excluded. The concept of a massive discount on a

Buy one, get one free! Offer available only for Sub Club members, online or in-app. Code FLBOGO. Facebook·Subway While it offers massive value to customers, the

: Unlike the old $5 days, these deals are rarely available for in-store walk-ins; they are "digital exclusives" intended to gather customer data. Why It’s a "Loss Leader" Buy 1 Footlong get 1 FREE until M | Subway Canada