Often coinciding with Mother's Day, this window averages 27% discounts and is famous for strong "lens bundle" deals when purchased with camera bodies.
Be aware that Nikon raised prices in mid-2025 due to tariffs. Modern "sale" prices might actually be closer to the original 2024 MSRP than a true bargain, making major sales events even more critical for value. Summary of Discounts by Month Expected Discount Major Event May ~27% Spring Rebates / Mother's Day November ~24% - 33% Black Friday / Cyber Monday March ~22% Fiscal Year-End January ~16% Winter "Instant Savings" best time to buy nikon lenses
The absolute best times to buy Nikon lenses are during the Black Friday season and the May Spring Rebate program. These windows consistently offer the deepest discounts, often ranging from 20% to 33% off MSRP. Annual Sales Calendar Often coinciding with Mother's Day, this window averages