Choosing where to buy depends on whether you value the lowest possible price, a physical look at the device, or a specific warranty program.

: While similar to Best Buy, Target's main draw is the 5% discount for RedCard holders. Occasionally, Target has been known to offer competitive pricing on Amazon's best Kindles during back-to-school seasons. Budget-Friendly Alternatives

: Users from Reddit note that Best Buy generally has no restocking fees for Kindles, making it safer if you are undecided on a model.