As new model-year trucks begin arriving in late summer and fall, dealerships must aggressively discount outgoing models to free up lot space.
Sales teams face immense pressure to hit monthly, quarterly, and annual targets by December 31st. Negotiating in the final days of the year, especially on New Year’s Eve , can provide maximum leverage as dealers scramble to meet these goals. best month to buy a truck
The Strategic Calendar: Determining the Best Month to Buy a Truck As new model-year trucks begin arriving in late