: This palette changed the game for eyeshadow. Before this, neutral browns reigned supreme; 2016 was the year we all started wearing warm berries, burnt oranges, and "Realgar" red on our lids.
If we’re drafting a retrospective on the absolute best buys from that era, here are the heavy hitters that defined the year: The Cult Classics of 2016 Tarte Shape Tape Concealer best beauty buys 2016
This was the peak of the "Beauty YouTuber" era. We weren't just buying products; we were buying , matte liquid lipsticks (thanks to the Kylie Lip Kit craze), and blinding highlighters (shoutout to Becca Champagne Pop). It was a year of maximalism—more was definitely more. : This palette changed the game for eyeshadow
: While the brand officially launched in late 2017, the hype and development in 2016 set the stage for the "Fenty Effect," making every other brand realize their shade ranges were severely lacking. Why 2016 Mattered We weren't just buying products; we were buying
: This was the year high-tech met hair care. At a premium price point, it promised (and delivered) faster drying times and less heat damage, turning a functional tool into a status symbol.