: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.
: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction. Ben Settle Copy Troll pdf
The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. : By taking strong stances, you attract high-quality
: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. The book teaches that "good marketing equals a
: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively.
: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format