The title "Güm Güm" mimics a racing heart. The lyrics mention feeling like a heart is being "torn from the chest" ( Göğsümden ama kalbimi söküyor ).

"Güm Güm" is a landmark dance-pop collaboration between Turkish singer Ayşe Hatun Önal and artist/songwriter Onurr (Onur Özdemir). Released in early 2015, the track became a massive hit in Turkey, defined by its infectious beat and distinctive Sanskrit-inspired vocal hook. Release Date: January 6, 2015. Genre: Electronic Pop / Dance. Label: Sony Music Turkey.

Directed by Tamer Aydoğdu, the music video features high-fashion aesthetics and dynamic choreography. It emphasizes Ayşe Hatun Önal’s background as a former Miss Turkey and fashion model, using stylized lighting and rapid editing to match the song's 128 BPM tempo.

Later included in Önal's 2017 studio album, Selam Dengesiz . Production and Creative Team