: Position your brand against the "Status Quo" or conformity.
For businesses, the Outlaw brand archetype focuses on rebellion and liberation. An Outlaw
: Use language laced with grit and attitude. Formal communication should generally be avoided to remain authentic to the rebel persona. : Position your brand against the "Status Quo" or conformity
: Historically, an "outlaw" was someone literally "outside the protection of the law". Formal communication should generally be avoided to remain
: Avoid making them "one-note." Give them unexpected traits, like a weird hobby or internal conflict.
: Focus on why they broke the law. Are they fighting for a belief, or were they pushed to the edge by a corrupt system?.
: In medieval England, being declared an outlaw meant you could be robbed or killed by anyone without legal repercussion because you were no longer protected by the state. 4. Educational: "Outlaw Words"