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: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025
: Grew nearly 70% to €1,377 million from continuing operations. adidas
: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028) Future Outlook (2026–2028) : The mid-term goal is
: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus. fueled by high demand in Running
: The brand recently secured a massive win over Nike when Sabastian Sawe set a marathon world record of 1:59.30 wearing the Adizero Adios Pro Evo 3 , the lightest shoe in the Adizero range. Category Performance :
: Grew 12%, fueled by high demand in Running, Training, and Basketball.