24kgoldn, Lil - Tecca - Prada (official Video)

The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall.

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic. 24kGoldn, Lil Tecca - Prada (Official Video)

The production was handled by SHOTCLOCK , with executive producer Harrison Corwin and production designer Alex Lepkowski. Video Narrative & Fashion Highlights The narrative borrows heavily from the 2000s cult

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear. Video Narrative & Fashion Highlights The storyline begins

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.

24kGoldn, Lil Tecca pine for “Prada” in new single, visual

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.