: By 2018, the brand generated over $4 billion in retail sales.
: The brand expanded from small dolls to OMG Fashion Dolls , Tweens , and Pets . 1200x721 LOL Surprise Wallpaper">
The line was inspired by the on YouTube. Founder Isaac Larian noticed kids loved the suspense of unwrapping layers to find a surprise inside. He bet on "blind packaging," where you don't know which doll you're getting until you open it. Brand Growth : By 2018, the brand generated over $4
Collectors hunt for rare dolls like from the Glitter Series and Lil Queen from the Lil Sisters Series. These dolls often feature unique water-activated surprises or glittery finishes that drive their high demand. New LOL Surprise HD wallpapers - YouLoveIt.com : By 2018